Firefox
Bikes, India’s premium bicycle brand and a Hero Cycles Group Company launched its exclusive store – Firefox Bike Station in
Kolkata today. Situated in the heart of the city in Golpark, the 900 sqft.
showroom has a dedicated service centre. Firefox Bike Station will house more
than 60 premium bikes and an assortment of accessories to address every biking
need.
Firefox
Bikes Station will cater to the increasing demand of premium cycles in South
Kolkata and its catchment. The entire range of Firefox Bikes - mountain bikes,
city bikes (or hybrid bikes), road bikes, women bikes, kids and junior bikes,
and also electric bicycles will be retailed and serviced from the new store.
The stores offer bicycles for adults as
well as kids. The kids range starts from Rs. 8000 and goes upto lakhs,
comprising of designer cycles of iron man, captain America, frozen, etc. The
store offers adults with mountain bikes as well as hybrids which are very
popular among the citizens. Along with bikes the store also caters to all the
needs of the bikers by availing accessories like knee pads, helmets and all
other parts. It also teaches the riders to ride and give full service to the
Firefox bikes.
The press launch for the day took place in
the presence of Ms. Lopamudra Mandal Former Miss Kolkata, Ms. India IAB
2018 & Mr. Sukanta Das, CEO of Firefox Bikes Pvt LTD. Prakash Agarwal & Devesh Agrawal,
the Directors of Galaxy Lifestyle Store which runs the Firefox exclusive store
were also present in the launch.
‘ It is an absolute pleasure to be a part
of the Firefox family and to launch firefox in Kolkata at the Sony Centre and I
believe that since cycling has gone to a different level due to the pandemic,
I'm sure Kolkatans will come forward to Sony Centre Galaxy, Golpark to buy
firefox cycles which is the best amongst all, very affordable and stylish. All
the accessories for cycling is also available at the Sony Centre so it's a one
stop solution for people and there's no hassle of parking as it is centrally
located and one can buy both cycle and the accessories under one roof.’ said
Lopamudra Mandal.
Inaugurating
the store in the city, Sukanta Das - CEO, Firefox Bikes said, ‘It is
a very exciting day for us as we unveil our exclusive outlet in the city of
joy. Kolkata is seeing a phenomenal rise in bicycle sales as large number of people are adopting cycling
to get fit. In a bid to meet this soaring demand, we have launched Firefox Bike
Station’.
‘With
the tremendous acceptance of our products in Kolkata, we look forward to
exceeding our customer’s expectations by providing them the best value with our
product range. The showroom in Kolkata is a step ahead in the right direction.
We are excited to welcoming people here’, he added.
To which Mr. Prakash Agarwal added, 'We are
delighted to add Firefox to our portfolio of lifestyle products. We have been
bringing the best of lifestyle to Kolkata for the past 17 years with the best
of brands like Sony, Faber and Philips. Firefox is our venture into the fitness
segment and we want to make cycling an essential part of every Kolkatans
lifestyle.'
Firefox
operates in the Premium range (INR 15000-100000/+). The product is focused on
primary qualities - performance, durability, and safety. Firefox omnichannel business model combines D2C
(direct-to-consumer) innovations and a countrywide offline network. Every
online purchase is mapped to a dealer offline through a customized enterprise
resource planning (ERP) system. Currently, Firefox is present in India with a
retail network of over 500+ stores.
The growing interest and trend of the
kolkatans over bicycling finally has an exclusive stop to go. This is Firefox’s
first outlet in Kolkata, after Mumbai, Delhi and Bangalore.
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