Kolkata : When it comes to water supply, consumers look for solutions they can trust — especially for high-value, long-term investments like submersible pumps. Recognizing this, Crompton Greaves Consumer Electricals Ltd., India’s trusted name in consumer electricals, has introduced the DURA Series Submersible Pumps (3W, 4W, and 4VO series). With over 80 years of expertise, the new range is built to ensure durability and reliability, while supporting diverse needs from household water supply and agriculture to industrial use.
For households, farms, and industries alike, submersible pumps are critical yet often challenging to maintain. Breakdowns not only disrupt routines but also bring the added expense and effort of installation and removal. This is why customers value pumps that last longer, demand minimal servicing, and deliver consistent performance over the years. Widely used across residential and industrial applications, submersible pumps are designed to be fully submerged in water, with a hermetically sealed motor close-coupled to the pump — ensuring efficiency, quiet operation, and no need for priming. Yet these benefits truly matter only when the pump is durable enough to endure years of use. With this in mind, Crompton’s DURA Series has been engineered to address key concerns of breakdowns, corrosion, and maintenance, ensuring peace of mind and long-term savings.
The DURA Series Submersible Pumps bring together advanced features designed for everyday durability and performance:
· SuperCool Motor: Specially engineered to keep the motor cool during continuous operation, which enhances its durability and extends the overall life cycle of the pump. This ensures consistent water supply without frequent breakdowns.
· Sand Fighter Design: Built to restrict the entry of sand and silt into the pump. By minimizing wear and tear caused by abrasive particles, it delivers reliable performance even in challenging water conditions.
· Energy Efficient: The series includes star-rated BEE and ISI certified pumps, which help consumers save on electricity bills while maintaining powerful performance. This makes them an efficient and sustainable choice for long-term use.
· Anti Rust Coating: All critical cast iron parts are coated with advanced CED (Cathodic Electro Deposition) technology. This provides superior protection against rust and corrosion, ensuring the pump stays durable and dependable for years.
Speaking about the new launch, Rajat Chopra, Business Head – Home Electricals & Pumps, Crompton Greaves Consumer Electricals Ltd. said, “Durability and reliability are decisive factors for customers when investing in submersible pumps. These products are not replaced frequently, and the process of installation and removal itself is both complex and costly. At Crompton, our focus has always been to translate these consumer insights into meaningful innovations. The DURA Series embodies this approach — combining advanced features like corrosion resistance, sand protection, and energy efficiency to ensure long-lasting performance. With this launch, we are not only addressing the critical concerns of our consumers but also reaffirming Crompton’s leadership in delivering trusted, efficient, and durable water solutions for every need.”
The DURA Series Submersible Pumps are available at nearest Crompton stores. Suitable for applications across multistoried buildings, farmhouses, construction sites, industrial use, gardening, sprinkler systems and drip irrigation, the DURA Series is set to become a dependable choice for diverse consumer needs across the country. With state-of-the-art attributes, robust build quality, and Crompton’s engineering trust, this range ensures reliable water solutions that deliver efficiency and durability for years to come.
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