National : Recognizing a sweet gap in our everyday lunch routines, Sunfeast Dark Fantasy has launched a heartwarming new ad film starring Shah Rukh Khan as part of its ongoing ‘Har Dil Ki Sweet Ending’ campaign. Tapping into a relatable insight—that while meals at home or restaurants often end with dessert, tiffin rarely do—the brand introduces ‘Har Tiffin Ki Sweet Ending’.
Conceptualized by FCB ULKA, the new film masterfully weaves together the warmth of everyday parenting with the delectable indulgence that defines Dark Fantasy. In a slice-of-life narrative, we see Shah Rukh Khan in a fatherly role teaming up with his son to sneak a Dark Fantasy cookie into their tiffin—only to realize mom was already a step ahead. The film celebrates these small moments of connection and joy, and reinforces that with Dark Fantasy, a sweet ending is always guaranteed.
Dark Fantasy Choco Fills, with its signature molten choco filling and smart, single-serve packaging, is designed for the modern-day tiffin. It delivers a rich, mess-free indulgence that not only satisfies sweet cravings but also adds a delightful surprise to lunch breaks—whether one is a school-going kid or a working professional.
Excited about the new ad film, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd. said, "At Sunfeast Dark Fantasy, we’re always looking for meaningful ways to bring indulgence into everyday moments. With this campaign, we wanted to highlight a relatable truth—tiffin often miss out on a sweet ending. Our film brings this to life in a charming and playful way, and we’re delighted to have Shah Rukh Khan embody this story that’s both endearing and delicious."
Shah Rukh Khan, expressed his views on the latest ad campaign, "There’s something timeless about the joy of a sweet surprise in your tiffin. This film was such a delight to shoot—it’s fun, it’s warm, and it brings alive those small but special family moments we all cherish. And of course, working with Dark Fantasy means indulging in the treat myself!"
Suchitra Gahlot, National Creative Director, FCB Ulka said, "Our creative approach was to turn a simple mealtime habit into an emotional, relatable story. The father-son duo, the mischievous plan, and the intuitive mom come together to celebrate modern family dynamics and indulgence—exactly what Dark Fantasy stands for."
Through this evocative new film, Dark Fantasy deepens its emotional connect with today’s Indian families—celebrating those small, meaningful moments that elevate the everyday. By turning a tiffin box into an occasion of joy and indulgence, the brand once again reinforces its role as the sweet conclusion to every tiffin.
TVC Link: https://www.youtube.com/watch?v=-AlYgXcqmHc
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