Kolkata : Swiggy, India’s leading on-demand convenience platform has announced a partnership with Dharma Productions for their upcoming release JugJugg Jeeyo. Starring Varun Dhawan, Kiara Advani, Neetu Kapoor, and Anil Kapoor, JugJugg Jeeyo is centered around a big fat Punjabi wedding. Weddings are all about great food, music, and big family gatherings. From mouthwatering appetizers to indulgent desserts, food takes the spotlight in Punjabi weddings. As is the case for Swiggy users.
Just as Dharma’s films are high on emotions, Swiggy takes pride in providing a delightful experience to its customers by offering a wide range of food options to fulfill their cravings and moods. As part of this collaboration, Swiggy and Dharma have released a fun Interview with Dolly Singh and the cast of the film that explores the nuances of Punjabi weddings and food while playing the famous party game ‘Never have I ever’.
In the interview, when asked about a dish they would want to marry- Kiara Advani picked the humble Dal Chawal, drawing parallels between the comfort dish and what marriage should be; while Neetu Kapoor picked the indulgent Mysore Pak. Anil Kapoor spoke nostalgically about how he would gatecrash weddings during his childhood to have cold drinks, a rarity in those days, while Varun Dhawan introduced viewers to the weird food combination of Parle-G biscuit and cola as his go-to.
Commenting on the partnership Ashish Lingamneni, Head of Brand at Swiggy, said, “Swiggy, with its fresh approach to creative communication has always associated with customers through innovative campaigns. This partnership with Dharma Productions for their upcoming release JugJugg Jeeyo is a successful connection between two brands that share a fun DNA and are poised to offer the best of food and entertainment to consumers. We look forward to more such collaborations with Dharma in the future.”
Speaking on the development Apoorva Metha, CEO of Dharma Productions said, "We are excited to partner with Swiggy for our movie, JugJugg Jeeyo! A hearty meal with a blockbuster family drama is the perfect mix for an all-out Dharma entertainer. The ‘Swiggy twist’ will take the celebratory mood up a notch, and we look forward to collaborating again for many more such endeavors."
Besides the special interview with the cast, the partnership will include Swiggy in-app promotions around the theme Celebration of Flavours. Swiggy is curating a special collection of dishes across starters, beverages, main course, and desserts that will have something for everyone, just like JugJugg Jeeyo, a fun family film. Swiggy will also run exciting contests to delight users with tickets to JugJugg Jeeyo.
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