Asian Paints launches Socha Bhi Nahi Hoga - corporate films exploring unexpected design possibilities

Kolkata : Asian Paints, India’s leading name in home aesthetics, has launched its latest corporate film ‘Socha Bhi Nahi Hoga’- showcasing the creativity and possibilities that come with designing a beautiful home. The video series gives a new meaning to colour, décor, and the thought of home transformation. The videos tell simple stories about a young couple renovating their home. With the newly launched Asian Paints app, home transformation can be joyful, easy to follow, and full of new and surprising ideas.

The video series shows how Asian Paints supports homeowners at every step, offering hyper-personalised solutions whenever they feel stuck. It is based on the brand’s aim to bring joy to people’s lives through home visits, online help, or expert advice in stores, so every home can share its own story.

The four-part video series shows simple, effective home improvement solutions. In one film, the wife dreams of adding Sabyasachi’s style to their home. Her husband is shocked when the Asian Paints expert shows them the ‘Sabyasachi for Nilaya’ collection. When he says, ‘Sabya?’ in surprise, the expert replies with a fun, ‘Sachi.’

One video is for homeowners who love stylish designs and global looks. The wife brings the feel of Italy—her husband’s favourite place—into their home using a Royale Play wall texture. An expert shows them the Royale Play catalogue, and the husband is amazed. He smiles and says, ‘Socha Bhi Nahi Hoga.’

 

In the first film, the wife thinks of a wall colour, but the husband suggests a perfect match using the Colour with Asian Paints app. The app shows how the colour will look on their walls, making it easier for them to choose with confidence. Today’s consumers look for colour combinations that match their personality. In the second film, the couple gets help from Asian Paints through a WhatsApp chatbot and an in-store expert, who help them choose a look that fits both their styles and home.

Speaking about the corporate digital series, Amit Syngle, MD & CEO, Asian Paints said, “For over eight decades, we have kept evolving and bringing new ideas to become a trusted partner of people’s homes. With ‘Socha Bhi Nahi Hoga’, we’re going beyond the functional aspects of painting and spark imagination in people. This series encourages everyone to see their homes as a space for self-expression—where colour, texture and design come together in exciting ways. Through our belief, Har Ghar Kuch Kehta Hai, we want to help people create homes that show who they are and tell a unique story. With this, we invite everyone to start a beautiful journey of change with us.”

Watch the digital series Socha Bhi Nahi Hoga on YouTube –

https://youtube.com/playlist?list=PL2BHpqroisHaOoGX_PMfv4eZu-KyUKl5L&si=hLwnF81je06T3_ro