Kolkata : At 74, Binoyendra Bhattacharya exemplifies energy and determination. A former professional at BROOKE BOND INDIA LIMITED with 22 years of experience, he transitioned to becoming a Mutual Fund Distributor (MFD) and joined NJ Wealth in 2006. Today, he manages an AUM (Assets Under Management) nearing ₹100 crore, alongside an impressive SIP book of ₹60 lakh.
The journey, however, was not always smooth. In his initial years as a mutual fund distributor, Binoyendra hesitated to approach potential clients. This changed in 2015 when he decided to fully embrace financial services, focusing primarily on corporate professionals—a community he understood well. This shift in perspective led to remarkable growth: from ₹6 crore AUM in 2015 to nearly ₹100 crore now, reflecting his dedication and strategic approach.
Binoyendra credits NJ Wealth for playing a pivotal role in his success. "NJ Wealth’s technology has been instrumental. Their platforms help me provide detailed, customised reports to clients, which enhance trust and satisfaction," he shares. From personalised websites featuring his logo to automated financial year-end summaries, NJ Wealth’s tools have empowered him to deliver exceptional service.
Recognising a recurring challenge among clients nearing retirement, Binoyendra adopted a proactive approach. He encourages clients to transition gradually from equity to hybrid funds, starting five years before retirement. This allows them to experience steady returns and understand systematic withdrawal plans (SWPs). "This strategy has helped many retain their investments and enjoy financial security post-retirement," he explains.
A family-driven business, his daughter, Sharmistha Bhattacharya, joined him seven years ago. With a background in corporate roles, she now manages her own client base of 100 while supporting Binoyendra’s operations. Together, they cater to over 500 clients, primarily corporate professionals, doctors, and lawyers in Kolkata.
"The beauty of this profession is that money begins to work for you," Binoyendra reflects. "It’s fulfilling to guide clients towards financial independence while building a legacy for the next generation."
Binoyendra’s story is a testament to lifelong learning and adaptation, proving that with passion and the right support, growth has no age limit.
3 Comments
Dear Binoy throughout our working career I know your dedication,good handwriting,using different colour pens for rightful marking and your decision was very appropriate at the right time and you have proved it. My heartfelt congratulations to you for your exemplary achievement and self satisfaction to serve the needy for corrective guidance for others to earn under your guidance. Keep it up🤝👍
ReplyDeleteAmazing - we are also blessed to know you .
ReplyDeleteYou always give good advice what works for us - never runs after your own interest - it builds trust like a family member.
I am normally busy and dont get much time to interact but genuinely thank you from bottom of my heart.
Wish you always good health and all prosperity.
Also Sharmistha is excellent , a genuine person same like you - knows how to build relationship.
I am very proud of you .I know your dedications,work methods, approaches to your clients like a family friend. Congratulations Binoy for your successful planning to achieve your goal.
ReplyDelete