Kolkata: 7UP®, the refreshing clear drink is all set for Durga Puja celebrations in West Bengal with an all-new limited-edition festive pack featuring curly haired mascot Fido Dido. The packs take inspiration from the various elements that define the true spirit of Durga Puja. Right from the striking green of the 7UP® brand to rich tones of red, white, and golden that are synonymous with the festival, to Fido Dido playing the Dhak – the packs are a multi-faceted representation of all things Pujo.
The limited-edition
7UP® cans & packs are an ode to the spirit of Pujo with Fido celebrating the victory of good over evil. The cans/packs will come with a special QR code that will allow consumers to download exclusive 7UP® Pujo-inspired WhatsApp stickers that showcase Fido in a festive avatar, sharing friendly greetings that can be sent to loved ones. The code will also allow consumers to download a fun and entertaining video ( https://www.youtube.com/watch?v=owe2SzTk1c0) featuring brand mascot Fido in all new avatar, spreading Pujo vibes all around.
Speaking about the new packs, Naseeb Puri, Senior Brand Marketing Director, Flavors, PepsiCo India, said, “Pujo, as we all know, is a time that marks the victory of good over evil, a time for festivities & fresh thinking. With 7UP and Fido Dido, we wanted to participate in this rich culture and celebrate the vibrant spirit of Bengal. With our limited edition 7UP® festive packs, we’ve tried to capture the Pujo vibe & do our part in adding further freshness to the festive celebrations this year”.
The exquisite new Pujo inspired labels will be used across 600 ml, 1 liter and 2.25-liter packs of 7UP® and will be available across all modern trade outlets and select e-commerce channels. As a nod to the brand’s commitment towards building the festive vibe, the celebratory branding will also be showcased across hoardings, prominent bus stands and trams in the state.
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