google.com, pub-7379970851380291, DIRECT, f08c47fec0942fa0 Craft Coffee is all set to Woo Kolkata with the Next Wave of Fusion Coffee - Insightipedia

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Wednesday, April 14, 2021

Craft Coffee is all set to Woo Kolkata with the Next Wave of Fusion Coffee

 April, 2021: In 2020, Covid took over and put a big pause button on our lives, halting every business on its track. But for Abhinav Kumar the lockdown did not go down in vain as he picked up new lessons and tweaked ideas to come up with a brand new endeavor called “CRAFT COFFEE” that is poised to become the next millennial rage. Set to woo Kolkata with the next wave of fusion coffee, the first outlet opened at the legendary restaurant in Kolkata, Trincas at 17, Park Street on March 2021. Craft Coffee is “artisanal coffee” – this means it’s practically an art-form to produce – focusing on technically specific temperatures, flavor profiles and methods of brewing (like syphon, drip, French press, aeropress). 



“To most drinking coffee is a ritual. It’s a refreshing and vogue beverage. With the rising disposable income coffee consumption especially the specialty handcrafted artisanal coffee has always been on the rise. For a millennial, a good cup of coffee for instance can be a perfect complement to a productive day. With work from home becoming the new norm and coffee consumption witnessing a sudden spike during this phase helped made inroad for Craft Coffee – a concept making specialty coffee easily and affordably available. Continuous innovations to develop new recipes suiting the palette of growing millennial base, is one of the hallmarks. While Roastery Coffee House as a supplier will curate exclusive single estate microlot coffee blends for the brand the same will also work gradually with exclusive roasters nationally to bring the maximum range of artisanal coffee to the ever enthusiastic Kolkata millennial base,” said Abhinav. 

Exclusive launch recipes include cascara koombucha / coffee cocktails / oat milk latte / oat milk frappuccino to start with. The future of the brand lies in integrating modern technology as a service facilitator thereby ensuring scalability and increased penetration through app based ordering and own delivery platform / loyalty program / self service kiosks and mobile order takers. 

The elegant, small and extremely well made All-Day Breakfast menu serves perfectly prepared Breakfast Plates, Omelettes (try the mozzarella mushroom) and Toasted Sandwiches (chicken & chive toastie), Desserts (cheesecake and apple pie!) along with freshly brewed coffees from 9 AM every day. Trincas’ legendary Continental Menu is also available after 11:30 AM should you feel more than peckish. It features excellent baked dishes, pastas and continental favorites. If you want good coffee, this is it. At the same time, this is not expensive coffee. The price point is extremely accessible (INR 90 for an espresso). 

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